Newcastle United and adidas Announce Multi-Year Partnership
Adidas to Become Club's Kit Manufacturer from 2024-25 Season
Deal Unveiled as Part of Club's Commercial Transformation
Newcastle United have announced a new multi-year partnership with sportswear giant adidas. The deal will commence from the 2024-25 season, with adidas becoming the club's official kit manufacturer.
The agreement marks a reunion between Newcastle United and adidas, who previously worked together from 2010 to 2013. The partnership is part of the club's ongoing commercial transformation, following their takeover by a Saudi-backed consortium in 2021.
Newcastle United CEO Darren Eales expressed his excitement over the partnership: "We are delighted to be partnering with adidas, a world-renowned brand that shares our ambition to be the best. This partnership will provide our players and fans with the highest quality products and an exceptional experience."
adidas UK General Manager, Gavin Thomson, added: "We are incredibly proud to be partnering with Newcastle United. The club has a rich history and a passionate fan base, and we believe that together we can create something special."
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